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If you run a Glasgow marketing agency and your clients are asking about video content, podcasting is the most practical answer you can give them. A single two-hour studio session produces a full episode, a batch of short-form clips, show notes, and a month's worth of social content. That is a compelling offer — but only if you have the production infrastructure to back it up and the pricing model to make it worth your while. This guide covers both. It explains how Glasgow agencies are structuring podcast production as a managed service, what to include in a retainer and how to price it without underselling the strategy layer, why the agency's own podcast is the best new business tool most agencies are not using, and how to move from the idea to a working service without building anything from scratch. Written by the team at Podcast Studio Glasgow, Scotland's specialist video podcast recording studio. Free to download.