Podcasts are a great way to connect with your audience and share valuable information, but they're not the only way to reach your followers or build and grow a captive, engaged, loyal audience.

Social media is a powerful tool for amplifying your podcast and reaching new listeners, and creating graphics from your podcast can help you do just that.

Your podcast should be considered the solid foundation of all of your marketing plans for the next year. In this Podcast Studio Glasgow Guide, we’ll explain why.

Podcasters chuck it. They throw in the towel. Let’s talk about how we can prevent that from happening to you.

Building the best podcast recording set in Glasgow presented us with a challenge we obsessed over. But by applying our 18 years of podcast production experience, plus the professional-grade equipment we have, we believe we’ve made it work.

If you’re not familiar with microphones, mixers, video cameras, lighting, etc, it can be easy to be overawed at the equipment a podcast studio has to offer. You may be swayed by how they describe this equipment, and it can be easy to assume that what’s on offer is “high-end” or the best-in-class. They are, after all, the experts. You might be a novice.

For many, podcasts represent a palette cleanser from the incessant drip of short-form, often asinine content found on Vine, originally, and now latterly on TikTok, YouTube Shorts, and Instagram reels.

In simple, non-snobby terms, if you skimp on the production of your podcast - either from a video, or more importantly, audio point of view - the end product will reflect this. Sorry/not sorry.

While it’s exciting to have your first podcast episode recorded and edited, there are a few hoops you need to jump through before launching it to a worldwide audience.

First, you need to choose a podcast hosting platform and then you need to “syndicate” it to the podcast directories.

One such directory is Google Podcasts.

You’ve recorded your first podcast episode. You’ve chosen a podcast hosting platform and uploaded your audio file, written the episode title and description, and you’ve made the album art. You’re ready for the world to listen in and start building a loyal fanbase.

But why isn’t your podcast showing up on Apple Podcasts?

I was listening to episode 2 of the fantastic Pop Culture Patter Podcast where the host, Callum, with true clarity and honesty spoke about the journey that led him to start his podcast.

His story got me thinking back through the mists of time to the year of our Lord, 2005, when I fired up Audacity on my desktop PC, complete with boxy CRT monitor, and rambled into a cheap PC World mic about…well, to be honest, I’ve no recollection.