How to Repurpose a Video Podcast Episode Into Weeks of Content - ftpsg podcast
In this episode, Mark, co-founder of Podcast Studio Glasgow, shares a powerful workflow for turning a single video podcast episode into weeks of valuable content. Perfect for Scottish business podcasts, business owners, and personal brands looking to maximise reach and impact with minimal extra effort.
He breaks it down into five practical steps that transform one recording session into a full marketing engine:
Publish the full polished episode — Upload the completed video to YouTube as your “anchor” content, while distributing the cleaned audio version across major podcast platforms.
Create short-form highlight clips (30–90 seconds) — Craft engaging snippets with strong hooks, captions/subtitles, and post them on LinkedIn, TikTok, Instagram Reels, and YouTube Shorts.
Extract standout quotes — Use a timestamped transcript to pull powerful lines and turn them into eye-catching quote graphics for social sharing.
Repurpose the transcript — Convert it into blog posts, LinkedIn articles, email newsletter sections, and SEO-optimised show notes complete with timestamps. Tools like Descript or Riverside make this quick and efficient.
Provide guests with a promo pack — Supply your guests with 3–5 ready-to-post clips (including captions) so they can easily share the content with their own audience, dramatically expanding your reach.
Mark recommends tried-and-tested tools including Headliner, Descript, and Opus Clip to streamline the process. He stresses that repurposing is the ultimate “smart work” — turning roughly an hour of recording into a sustained content machine that drives visibility, SEO, and growth.
He also shares current recording rates at Podcast Studio Glasgow:
£75 per hour for a single-camera setup
£120 per hour for a three-camera setup
For more details or to book a session, visit podcaststudioglasgow.com.
Episode Timestamps
00:00 – Repurpose One Video Podcast Into Weeks of Content (Intro)
00:56 – Why Repurposing Matters: Reach, SEO & Growth
01:35 – Step 1: Publish the Full Episode (YouTube + Audio Platforms)
02:44 – Step 2: Create Short-Form Highlight Clips (Hooks, Lengths, Subtitles)
04:23 – Step 3: Pull Quotes & Make Shareable Graphics
05:04 – Step 4: Turn Transcripts Into Blogs, Newsletters & SEO-Rich Show Notes
06:56 – Step 5: Send Guests a Promo Pack to Expand Reach
07:20 – Tools & Workflow Tips: Descript, Headliner, Opus Clip
07:54 – Smart Work + Studio Options, Pricing & Final Takeaway
Ready to make your podcast work harder for you? Give it a listen and start repurposing today! 🎙️
