Podcast Studio Glasgow
Podcasting for Business
A Half-Day Workshop for Glasgow Chamber of Commerce Members
Glasgow has more businesses thinking about podcasting than ever before. Most of them haven't started — not because they don't see the value, but because they don't know where to begin.
This practical half-day workshop changes that. No jargon. No expensive equipment required. Just a clear, honest framework for using podcasting as a serious business tool — delivered by Scotland's first podcaster.
PSG clients shortlisted at the Scottish Podcast Awards 2026. The proof is in the work we help people make.
Venue: The Social Hub, Glasgow, or Chamber premises.
Date: To be agreed.
Workshop outcome: participants leave with a clear podcast concept, a content strategy, and the confidence to take the next step.
The opportunity
Why podcasting, and why now?
Podcasting has moved from a niche hobby into a mainstream business communication channel. More than 21 million people in the UK listen to podcasts each month. B2B buyers increasingly consume audio content during commutes, between meetings, and outside office hours — times when no other marketing channel reaches them.
For Chamber members, the opportunity is significant: a well-made podcast builds authority, deepens relationships with clients and prospects, and creates content that works across every other channel. Yet the vast majority of Scottish businesses that could benefit haven't launched — because nobody has shown them how to do it properly.
This workshop closes that gap. In half a day, participants leave with a clear podcast concept, a content strategy, and the confidence to take the next step — whether that's recording their first episode themselves or working with a professional studio.
About Podcast Studio Glasgow
Scotland's leading podcast studio — and its first podcaster
The studio
Podcast Studio Glasgow is Scotland's leading professional multi-camera video podcast studio, founded in 2021 and based at 279 Abercromby Street in Glasgow's East End.
We operate two fully equipped studios with BlackMagic 6K cinema cameras, ATEM Mini Extreme ISO switching, and broadcast-grade audio.
The credibility
Our clients include Scottish Water, NHS Education Scotland, and Scottish Drug Forum. In 2026, seven of our clients received shortlist nominations at the Scottish Podcast Awards — a reflection of the quality of work being made in our studio.
This workshop is led by Mark Hunter, PSG's co-founder. Mark has been podcasting since 2005 and is recognised as Scotland's first podcaster, with a verified presence in the Podnews history of UK podcasting. He was executive editor of the world's first podcast magazine. The knowledge he brings to this workshop is not theoretical — it's drawn from two decades of doing it.
The programme
Podcasting for Business — Half-Day Workshop
Three focused sessions running 9:30am to 12:30pm, with a break at the trainer's discretion. No equipment required. Maximum 20 participants. Participants work on their own podcast concept throughout — not a hypothetical exercise.
Session 1: Concept & Strategy
Why most business podcasts fail before they start — and how to avoid it.
We open with the question that kills more podcasts than any technical problem: "Who is this actually for?" Participants work through a structured framework to define their listener, their format, and their reason to exist.
Covers: defining your audience, choosing a format that fits your resources, the three questions every podcast must answer, and why "we'll talk about everything in our industry" is a strategy that guarantees failure.
Session 2: Storytelling & Content
How to make content that earns attention — and keeps it.
The difference between a podcast people finish and one they abandon in the first five minutes is almost always structural. This session gives participants a practical framework for building episodes with shape and purpose.
Covers: episode architecture, writing a hook that earns the first 90 seconds, scripted vs conversational formats, interview technique, and how to make professional or technical content genuinely listenable.
Session 3: Launch & Distribution
The mechanics of getting from a recording to a published podcast.
Demystifying the publishing workflow completely — RSS feeds, hosting platforms, Apple Podcasts, Spotify. Participants leave knowing exactly what they need to do to have a live podcast within 30 days.
Covers: naming, cover art, hosting platform selection, show notes, episode title strategy, the full publishing workflow, and a realistic 90-day launch roadmap.
Q&A & Close
Open floor for questions. Participants leave with a completed one-page podcast brief covering their concept, listener, format, and first three episode ideas.
Participant value
Every participant leaves with
A completed one-page podcast brief
Covering their concept, listener, format, and first three episode ideas.
A digital reference handout
Covering everything in the session, so they can revisit the framework afterwards.
A 90-day launch roadmap
A clear, practical plan they can act on immediately.
What this offers the Chamber
A practical member benefit with clear commercial value
Relevant, timely content
Podcasting is one of the most-discussed topics in business marketing right now. A workshop on this topic will draw genuine interest from members across sectors.
Practical, not promotional
The session is skills-based — participants leave with something they can use immediately. It's not a sales pitch for PSG's studio services, though that conversation naturally follows for members who want to go further.
Credible delivery
Scotland's first podcaster, with 20 years' experience and seven clients shortlisted at the Scottish Podcast Awards 2026. The credibility is verifiable and current.
No overhead for the Chamber
PSG handles all preparation, materials, and delivery. The Chamber handles ticketing and promotion through existing member channels. No setup cost, no logistics burden.
A clear pathway for engaged members
Participants who want to move from workshop to production have a natural route to PSG's studio training and production services — creating ongoing value for the Chamber's member ecosystem.
Commercial arrangement
A straightforward revenue share model
We understand the Chamber operates a ticketed model for member events. We're happy to work within that framework.
Member rate per person
Accessible for SMEs. Reflects the practical value delivered.
Non-member rate per person
Incentivises Chamber membership. Visible differential.
Participant capacity
Keeps the session interactive and high-quality.
Next steps
How to proceed
A conversation with Alan to confirm interest and agree the commercial terms.
Agree a date — we can be ready within four to six weeks of confirmation.
Confirm the venue — The Social Hub or Chamber premises, whichever works best.
PSG handles all participant materials, session design, and delivery. The Chamber handles ticketing and promotion through existing member channels.
We run a pilot session, gather feedback, and agree whether to make it a recurring event.
Podcast Studio Glasgow
Ready to talk?
Mark Hunter, Co-Founder, Podcast Studio Glasgow
hello@podcaststudioglasgow.com