Twenty years in, and podcasting still has everything to play for
Podcast Studio Glasgow’s co-founder, Mark Hunter, joins Joe Eftihiou on the Claricast podcast to talk about where podcasting has been, where it's going, and why the biggest opportunity for independent podcasters is still ahead of them.
In this episode
What has actually changed in podcasting over the last 20 years
Where video fits into a podcasting strategy today
Will AI replace podcasters — and what it actually can't do
The one thing that still separates standout podcasters from the rest
Mark Hunter has been podcasting since 2005 — long before it was a career move, a content strategy, or a way to build a personal brand. He was simply doing it because he loved the medium, and Scotland took notice.
Watch and listen below.
| Platform | Format | Link |
|---|---|---|
| YouTube | Video | Watch now → |
| Spotify | Audio | Listen now → |
| Apple Podcasts | Audio | Listen now → |
In this conversation with Joe Eftihiou on the Podcasting Amplified podcast, Mark traces the full arc of where podcasting has come from and, more importantly, where it's heading. Joe hosts the show for Claricast, a podcast production and strategy company helping businesses use the medium to build real authority — and he wanted someone who'd seen all of it firsthand.
Mark was the first known podcaster in Scotland, has since built Podcast Studio Glasgow into the country's leading multi-camera video podcast studio, and works with organisations including the NHS and Scottish Water. The conversation covers both the craft and the strategy: how the medium has matured, how video has changed the listener relationship, and what independent podcasters need to do to stand out in a world where celebrities can walk into the space with a built-in audience of millions.
The AI question comes up too — specifically whether AI-generated content will replace genuine podcasters. Mark's answer is rooted in the thing that has always mattered most: authentic human conversation, and the audience's ability to detect its absence.
If you're thinking about starting a podcast, already running one, or trying to figure out where the medium goes next, this is 47 minutes well spent.
