Rock and Roll Dreams and Retail Realities: Jade robertson of Little Lies
In this episode of From the Podcast Studio Glasgow, Mark sits down with Jade Robertson, the founder of cult fashion label Little Lies, a brand steeped in seventies rock and roll, named after a Fleetwood Mac classic.
Jade talks candidly about how it all began: a small online boutique fuelled by passion and a clear aesthetic, which has grown into a fully fledged fashion label with every piece now designed in-house. From vintage vibes to viral moments, Jade’s journey is one of style, substance and sticking to your roots.
One standout moment came when Taylor Swift was spotted in one of Little Lies’ signature dresses—an unexpected boost that catapulted the brand into the spotlight. But as Jade explains, building a successful e-commerce brand is about far more than luck or celebrity endorsements.
Throughout the conversation, Jade shares the highs and lows of running an online business—from the pressure of constant content creation and navigating the influencer world, to the joy of seeing a loyal community form around the brand. Staying true to her vision has been the compass guiding every decision.
There’s also a shared love of Stevie Nicks, whose energy, independence and style continue to inspire both Jade and the brand’s identity. It’s a chat full of real-world insight and creative spark.
Episode Highlights:
00:00 – Meet Jade and hear how Little Lies was born
01:15 – Channelling rock and roll into fashion
01:56 – Starting out in e-commerce
03:06 – Growing pains and creative wins
05:43 – The power of authenticity and community
12:30 – When Taylor Swift wore that dress
24:40 – Building a boutique brand with soul
25:47 – Influencers: help or hindrance?
28:34 – The impact of content from real people
30:29 – What running an online store really looks like
35:08 – Big moments, shifting purpose
40:13 – Stevie Nicks and the soundtrack behind the brand
46:41 – Final thoughts and where to find us
If you love fashion, business stories, or just a good dose of rock and roll inspiration, this one’s worth a listen.
