What’s Included in the PSG Partner Programme

Most corporate podcasts fail because they wing it. We’ll help you build a repeatable structure that works.
What we provide:

Episode template framework
∙ Opening hook (first 30 seconds that stop the scroll)
∙ Segment breakdown (intro, main discussion, key takeaways, close)
∙ Timing guidance (where energy dips, when to wrap)
∙ Question progression (how to build momentum through an episode)

Format consistency tools
∙ Intro/outro script templates
∙ Transition phrases that feel natural (not robotic)
∙ Call-to-action placement (when to mention your website/offer)
∙ Episode checklist (so nothing gets forgotten pre-recording)
You’ll know exactly what’s happening minute-by-minute before you hit record.

Most people think they can interview. Most people ramble, interrupt, or ask terrible questions.

We’ll teach you:
The fundamentals
∙ How to actually listen (not just wait for your turn to talk)
∙ Follow-up question techniques (the best insights come from “tell me more about that”)
∙ Silence management (why 3-second pauses are your friend)
∙ Energy matching (adapting to different guest personalities)
Question craft
∙ Open vs closed questions (and when to use each)
∙ Avoiding double-barrelled questions (“So what do you think about X and also Y?”)
∙ The “dumb question” permission (experts love explaining basics)
∙ Controversial topic navigation (how to push without derailing)
Common mistakes to avoid
∙ Talking over guests (you’re not the star)
∙ Leading questions that telegraph the “right” answer
∙ Saving the best question for last (energy dies, you never get there)
∙ Forgetting the listener (inside baseball that means nothing to your audience)

This happens during your quarterly strategy sessions and light planning support calls.

We provide the tools. You do the outreach.

Google Sheet: Guest Pipeline Tracker

Pre-built spreadsheet with:
∙ Guest name, title, company
∙ Priority tier (A/B/C list)
∙ Contact details (email, LinkedIn, phone)
∙ Connection notes (who can intro you)
∙ Outreach status (not contacted, reached out, followed up, booked, recorded)
∙ Recording date + episode number
∙ Follow-up actions (thank you sent, promotion request)

Automatically colour-codes based on status. Sortable by priority, recording date, or outreach stage.

Email Template: Guest Invitation

Subject line variations (5 options tested over 20 years)
Body template includes:
∙ Who you are + why this podcast exists
∙ Why you want THIS guest specifically (personalisation prompt)
∙ What you’ll discuss (topic areas, not rigid questions)
∙ Time commitment (be honest: 15-min prep call + 60-min recording)
∙ What’s in it for them (exposure, platform, their expertise showcased)
∙ Easy next step (Calendly link or suggest 3 time slots)
Follow-up sequence (if no response):
∙ Week 1: Initial invitation
∙ Week 2: Gentle nudge
∙ Week 3: Final check-in
∙ After that: move to C-list, try someone else

Pre-Interview Brief Template

Once guest confirms, send this 48 hours before recording:
∙ Recording logistics (studio address, parking, arrival time)
∙ What to expect (how long, format, camera setup)
∙ Topic areas you’ll cover (so they can think through examples)
∙ Technical prep (avoid noisy rooms if remote, test Zoom link)
∙ What they’ll receive afterwards (episode link, social clips, transcript)
Reduces no-shows by 80%. Reduces rambling guests by 90%.

How We Fit This Into the Partnership Programme

During quarterly strategy sessions:
∙ Review guest hit rate (how many invites convert to bookings)
∙ Analyse interview quality (where you’re improving, where you’re struggling)
∙ Refine episode structure based on what’s landing with listeners
∙ Adjust guest sourcing strategy (going too broad? too narrow?)
During light planning support calls:
∙ “We’ve got this guest coming in, they’re a bit dry - how do we make it work?”
∙ “Our last three episodes have similar energy - how do we vary it?”
∙ “Guest just cancelled 48 hours out - who’s our backup play?”

You’re not figuring this out alone.